Fast Lane Biker New Jersey® Magazine made its debut in January, 2001 with publisher Mark Ruzicka at the helm. Mr. Ruzicka envisioned a free monthly magazine that served the interests of the biker community in every facet from informative articles, amusing anecdotes, event announcements and community causes. In his capacity as publisher, editor and sales director of a new publication, Mr. Ruzicka visited many venues, businesses and service providers that catered to motorcycle enthusiasts and was awed by the number of businesses owned and operated by fellow bikers and their deep,loyal biker roots. Further research of rider population in the region, and factors such as the percentage riders who owned or were employed in a biker-related industry, Mr. Ruzicka quickly realized the need for bikers to bond together and support each other through biker to biker business. Soon many advertisers beyond the area serviced by Fast Lane Biker New Jersey® expressed a desire to advertise in Fast Lane Biker®’s sleek, bold magazine. The result was the launch of Fast Lane Biker PA® in 2005,followed by Fast Lane Biker NY® in 2008 and Fast Lane Biker DELMARVA® which will launch in April, 2010, and service the Delaware, Maryland and Virginia areas.

According to Motorcycle Industry Council statistics, the average motorcycle enthusiast is 45 years old, has attended college, is married, and has a median annual income in excess of $59,000. Traditionally viewed as a sport, hobby or lifestyle for men, current year’s statistics place women as 24% of that market. The following chart is a collection of 2008/2009 Department of Motor Vehicle Statistics of licensed motorcyclist in those regions where Fast Lane Biker Magazine® currently or soon will publish:

Fast Lane Biker Magazine® currently distributes approximately 150,000 copies per month to dealerships, mechanics, eateries, clubs, pubs, tattoo parlors and any venue where motorcycle-enthusiasts congregate in the PA, NJ and NY areas. With the addition of Fast Lane Biker DELMARVA®, we expect print circulation to increase to over 200,000 copies